Rohan Deshpande
Rohan Deshpande is a business and industry writer covering corporate branding, manufacturing, B2B marketing, and the strategies shaping modern businesses. His work examines how companies build credibility, strengthen their market presence, and position themselves for growth in competitive industries. Through Bridges & Blueprints, he writes about the people, ideas, and businesses driving change across India's evolving industrial and business landscape.
12
The Latest from Rohan Deshpande
The Enterprise Buyer’s Journey Starts With Google, Not Your Sales Team
Enterprise sales teams like to think the buyer's journey begins with a discovery call. In reality, it begins much earlier,…
Why Enterprise IT Vendors Struggle to Differentiate, And How Brand Positioning Fixes It
Read the homepage of five enterprise IT vendors in the same category (cybersecurity, cloud infrastructure, managed services, whatever the segment)…
From Garage to Growth: Building Founder Visibility Before You Need It
There's a particular kind of regret common among founders scaling past the early stage: wishing they'd started building visibility years…
